WIN A $120,000 FULL MOTION DIGITAL OUT OF HOME CAMPAIGN!

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Thank you for your interest in the Full Motion Promotion. Due to unforeseen circumstances there is a delay on the winner announcement. Judging is still underway and the winner will be announced shortly. Please stay tuned for more.

How to enter?

Now getting back to that prize haul! We want you to experience the brand-building power of full motion advertising for yourself, so we’re giving away a media campaign that encompasses a mix of Shopalive and Evoke full motion digital assets across New Zealand, worth up to $120,000.


To be in the running to win, you need to:


  1. Create an advertising campaign idea that leverages the power of full motion digital media.
  2. Send your submission via email to laressa.marinovich@oohmedianz.com with the subject line: ‘Here is my full motion digital idea to win a free campaign’.
  3. Make sure you’ve included your personal details in the body of the email – that’s your first name, last name, date of birth and email address.
  4. Attach or provide a downloadable link to a file in the body of the email that explains your campaign. That file can be a PDF, video or image.


Entries open 12:01am 16 May 2018 and close 11:59pm 6 July 2018. 


What are you waiting for? Get that creative thinking cap on!


Judging criteria

(Determined by the judges at their sole discretion)


10% - Incorporation of guidelines:

  • VIDEO

Your colour, font and imagery choices should all match your branding. Ensure you take full advantage of the capabilities of DOOH in a retail environment by incorporating full-motion video. Don’t make the video too long or so complex it draws away from the message.

  • RELEVANCE

Dynamic digital content is a great way to create richer engagement with your audience due to its immediate relevance. Real-time data, such as weather, time of day, audience or locally relevant content can greatly increase engagement and effectiveness of a DOOH campaign.

  • EMOTIONAL ENGAGEMENT

Sometimes, even if our eyes are drawn to an advertisement through clever creative or animation, it doesn’t resonate with or engage us. This is because effective creative also needs to create a deep emotional response with the audience!


30% - Content integrated across all oOh! Landscape and Portrait Digital Formats Shopalive | Evoke | Entice


30% - Content integrated across TV and Online


30% - The ability of the material to tell a compelling story in 7-seconds without sound

  • Strength of emotional impact
  • Number of branding impacts
  • How positive that impact is



Judges

Brendon Cook - Chief Executive Officer at oOh!media

Brendon Cook founded oOh!media in 1989. With over 39 years’ experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital.

 

Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home.

 

Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the

development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media.

 

Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization’s 50 year history.

Dino Burbidge - Director of Technology and Innovation at WCRS

I live by two rules, "Know just enough to be dangerous" and "If you're the smartest person in the room, you're in the wrong room". In other words, keep learning and learn from everyone. My role as Director of Innovation and Technology at WCRS is to approach things from a different angle. I strive to join the dots that nobody thought to join and to ask my favourite question... "what if?”. Whether it’s machine learning, digital billboards or crafting film sets out of MDF and string, if it’s making the work better, I’ll be in the middle of it with my elbows out. I love to inspire, educate and make the complicated seem simple and generally have a practical view on the current, the near and completely bonkers future. And yes, I understand Bitcoin.

Tim Bleakley - CEO at Ocean Outdoor UK

With over 30 years of industry experience and recognition under his belt, Tim Bleakly, CEO of Ocean Media Group in the UK brings with him a plethora of knowledge and expertise to our panel of judges. Tim has held senior Director level leadership roles across commercial TV, Radio and Outdoor spanning some of the most high profile Media businesses in the UK including ITV, talk SPORT, Emap Advertising (now Bauer) and CBS & Viacom Outdoor. He has also been honoured with a number of accolades and awards in his expansive career and has heralded ground breaking research such as ‘Neuroscience Research’ that uses innovative and unique neuroscience and brain imaging technology to study the effects of OOH advertising on the consumer. 

Paul Head - CEO of the Commercial Communications Council (renamed CAANZ)

Paul is the Chief Executive of Commercial Communications Council, the industry body representing marketing communication agencies. He has held this position since early 2011.

A classically trained marketer, he has many years marketing and senior management experience across a range of industries including Automotive, FMCG, Financial Services, Retail, Export and Telecommunications.

Has held senior roles in the NZ operations of some of the world’s leading organisations, including Ford Motor Company, Unilever and General Electric, as well as a number of high profile New Zealand businesses in the financial services and telecommunications sectors. He has spent much of his career championing customer focused and brand led organisational change.

Paul lives in Auckland with his wife Dianne. In his spare time enjoys the amazing beaches north of the city and racing his motocross bikes.


Ross Neil - Executive Creative Director at McCann London

"Judging awards is always fun. Especially when you get to meet other judges, hear their opinions and viewpoints on what makes great work. This year I’m hoping to see something great, even if it’s just one piece of work that that shines out more than the rest. One piece of great work is worth a room full of good work." 


Ross Neil is joint Creative Director of WCRS with his partner Billy Faithfull. The pair met at school in art class and have been together ever since, hitting the streets with their book in 2001. Ten years later, a stint at Mother, four years at HHCL under Steve Henry and eight years at WCRS, and the pair have amassed an impressive list of awards and clients. Ross has worked on brand campaigns for BMW (most recently the launch of BMW’s first electric car the BMW i3), Sky, 118 118, Captain Birds Eye, The Sun and The News of the World, Food Standards Agency, Weetabix, MINI, Warburtons, Betfair, RAF, The Royal Navy & Royal Marines... and the list goes on. Ross was also the creative director of ‘Blind Eye’, WCRS’s multi award-winning 3D cinema ad for Women’s Aid.

* By entering, you agree for oOh! to use the campaign and the results collected from the campaign in future marketing materials.


SEE FULL T&Cs HERE


* If you have any questions feel free to email laressa.marinovich@oohmedianz.com


Check out more about oOh!'s Unmissable Full Motion network:

Full motion: 2.5x the brand impact 

If you want to create a heightened emotional experience for your audience, you can’t look past the power of full motion digital out of home advertising.


A recent study looking at the neurological impact of full motion digital OOH content on audiences proved that full motion campaigns are 2.5 times more impactful than non-animated equivalents.


Plus, the study also found that full motion digital:


  • Triggers high levels of positive emotional response.
  • Creates multiple brand impacts that are encoded into memory.
  • Delivers a comparable emotional impact to that of TV advertising.
  • Amplifies the impact of short form video content when that content is subsequently seen in an online environment


Source: Ocean Outdoor, A neuroscience view of full motion in DOOH, March 2018.

An Unmissable full motion network

With the largest full motion digital network in New Zealand, covering 11 regions and achieving an incremental unique reach of 1.7million New Zealanders, oOh! is the only media supplier that can offer national full motion coverage.


oOh’s portfolio includes several different full motion digital formats, including Evokes, Entice and Shopalives, all found in high dwell retail environments.


What’s more, our New Zealand retail partners are serious about investing in their shopping centres, building lifestyle hubs for the future and creating the perfect environment for high impact, ultra engaging, full motion advertising creative.


Meanwhile, the technology behind full motion advertising offers plenty of advantages. It enables shorter lead times than traditional OOH campaigns, as well as multi-format creative executions and dynamic ad-serving based on time or day.


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